Happiness is a Seat at The Atlantic Meets the Pacific

by Don Sevrens

Happiness for Facebook VP of Product Chris Cox, an extrovert who plays in a reggae band, is deepening Facebook’s role in the lives of its users while steering clear of privacy concerns.

For Stacey Snider, CEO of DreamWorks Studios, happiness is releasing Academy Award winning films like “The Help.” And happiness for UC San Diego professor Vilayanur Ramachandran, director of the Center for Brain and Cognition, is unlocking the mysteries that cause happiness.

Case in point: For a Yale Law School graduate, clerking for a Supreme Court justice should have been a rapturous chapter in her career. Not so for Gretchen Rubin. In a moment of self-realization, she discovered that what she wanted to do when she grew up, what would truly make her happy, was to write.

Rubin made a career shift, eventually sharing with others how to be happy in—the New York Times bestseller “The Happiness Project,” and in a daily blog with the same name.

ProFounder.
Gretch Rubin, author of the “Happiness Project”

Cox, Snider, Ramachandran and Rubin are all scheduled as speakers for a reprise of last fall’s acclaimed three-day conversation series co-hosted by UC San Diego Extension and The Atlantic magazine. Call it Atlantic Returns to the Pacific. From October 7–9, 2012 the editors of the 155-year-old magazine will converse with newsmakers in such fields as science, medicine, energy development and human interaction.

Early confirmations for this fall’s series include Cox, the 29-year-old vice president of product at Facebook. Cox has worked at the social media company since 2005 and serves as chief of staff to CEO Mark Zuckerberg on product development. Facebook is expected to begin public trading of its stock this year, a move that will instantly create 900 millionaires among the company’s rank and file.

Snider is a partner of DreamWorks Studios, along with Steven Spielberg , as well as its Co-Chairman and CEO w here s he oversees creative and financial aspects of all film development and production in addition to the company’s business strategy. Formed in 2009, Snider and Spielberg lead the motion picture company in partnership with The Reliance Anil Dhirubhai Ambani Group.

Sir Robert Swan has signaled his willingness to appear. An Arctic explorer and environmental advocate, Swan is the first person to walk both poles. Among others due to appear at the multiple venue forum exploring revolutionary advances are Ben Battray, founder of the online advocacy platform change.org, and Jessica Jackley, founder of the microlending platform Kiva and the entrepreneur networking site Profounder.

Ramachandran has published over 180 papers in scientific journals (including five invited review articles in Scientific American). He has been profiled in the New Yorker Magazine and appeared on the “Charlie Rose Show.” His recent book, The Tell Tale Brain, was on the New York Times bestseller list. TIME magazine named him on their list of the 100 most influential people in the world.

Rubin, who is now living in New York City with her husband and two young daughters, has written bestsellers about JFK, Winston Churchill and one entitled “Power Money Fame Sex.” But it’s The Happiness Project, the volume with the subtitle “Or Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun” that best defines what she has to share with us.

It’s a myth, Rubin writes in her daily blog, that nothing changes a person’s happiness level much. She says people do not have a happiness set-point, they do not necessarily snap back quickly from a traumatic change to their usual happiness level. “Major life events can have strong, lasting effects on people’s happiness. For example, although people adapt quickly to marriage, it takes much longer for widows to adapt to widowhood. Losing a job, getting divorced—these kinds of events make a significant lasting impact on happiness.”

Other speakers will be announced in coming months. Last year’s series included such luminaries as physician and guru Deepak Chopra, Caltech physicist Leonard Mlodinow, video game inventor Will Wright, Tesla Motors CEO Elon Musk and Twitter co-founder Evan Williams.

Registration information for The Atlantic Meets the Pacific is available at atlanticmeetspacific.

Don Sevrens was a longtime editor and editorial writer at U-T San Diego.

UC San Diego Alumni Weekend 2012

This is not your typical Alumni Weekend.

From a surfing invitational and science stars to clownfish and culinary delights, Alumni Weekend 2012 is as diverse as UC San Diego alumni themselves. Join us for four days of exclusive events for alumni, friends and family on the picturesque La Jolla campus.

Alumni Weekend, May 31st – June 3rd, is an annual four-day celebration where UC San Diego welcomes back alumni, friends and family for an unforgettable weekend experience. From signature events like Family Night at Birch Aquarium and the Summer Beach Party and Surfing Invitational, to new experiences like Taste of UCSD and Career Boost Camp, it sure to be a jam-packed weekend filled with new experiences, old friends, eye-opening discoveries and unforgettable fun.

Last year, more than 2,000 alumni returned to campus to reconnect and celebrate the University’s 50th anniversary. This year, start your journey on Thursday night with a Taste of UCSD: Intellectual Inspiration and Gourmet Grub at Calit2. Hear five internationally recognized faculty members discuss their groundbreaking research, followed by delicious delectables from alumni-owned businesses.

Then on Friday night, head down the hill to the Birch Aquarium at Scripps for Family Night. From face painting and scavenger hunts to live music and an underwater kelp show, this is a favorite event among “future Tritons” of all ages.

On Saturday, join us at Blacks Beach for the annual Summer Beach Party and Surfing Invitational to watch 24 teams compete for the coveted Paul Saltman Trophy and enjoy surf lessons, family games, music and a picnic lunch.

If sand in your shoes isn’t your thing, check out the inaugural Career Boost Camp, brought to you in partnership with UC San Diego Extension. Learn how to take your college degree and parlay it into a new or even better job. In addition, several college, activity and affinity reunions will be hosted on campus throughout the day.

On Saturday evening, the annual Alumni Celebration will recognize five distinguished members of our Triton family who are making waves in the world of exploration, discovery, science and social ventures. Event proceeds will benefit student scholarships.

And finally, Alumni Weekend concludes on Sunday morning with a family-friendly brunch with activities and music near the Stuart Collection’s Bear. This event will also recognize the more than 500 alumni volunteers who have given their time and talent in support of UCSD.

With a wide variety of events, Alumni Weekend is sure to be a fun, inspiring and memorable experience for all Tritons.

For complete Alumni Weekend event details and registration information, visit http://alumni.ucsd.edu/alumniweekend.

UW-Platteville Signs Credit Agreement with University of California Extensions

Qualifying students can transfer credits from four different UC schools to UW-Platteville’s master’s program in engineering

The University of Wisconsin-Platteville and its Distance Learning Center (UW-Platteville Online) have reached credit transfer agreements with several extensions of the University of California, Oakland, Calif. The partnerships give UC students an opportunity to join one of the most highly-regarded graduate-level engineering programs in the nation.

The seven engineering agreements are with the following UC extensions:  Irvine, Santa Cruz, San Diego, and Los Angeles. The extensions form continuing education branch of UC. Visit http://bit.ly/uwppartners for specifics of the agreements.

“This is a fantastic opportunity for our students to gain even deeper insight into the engineering field through the eyes of others,” said Jill Clough, coordinator of UW-Platteville’s master’s program in engineering. “We want to build a bridge between every possible educational institution so that students, wherever they may be, can earn their master’s degree and reach their professional potential.”

For example, a student who completes a graduate certificate in embedded systems engineering at one of the UC extensions can then transfer up to 12 credits, about four full-time courses, to UW-Platteville’s master of science in engineering program. UW-Platteville maintains similar degree-driven transfer agreements with institutions nationwide.

UW-Platteville provides eight degrees entirely online. Visit www.GoUWP.com, call 800.362.5460 or e-mail disted@uwplatt.edu to learn more.

About UW-Platteville Online

Today, more than 2,500 students worldwide are enrolled in University of Wisconsin-Platteville’s online programs. UW-Platteville provides online bachelor’s degrees in business administration and criminal justice along with master’s degrees in integrated supply chain management, distance education leadership, organizational change management, project management, engineering and criminal justice. All eight areas of study are completely web-based.

Fallows to Speak on Future of Aviation in China

by Henry DeVries

© Liz Lynch, Atlantic Media

James Fallows, national correspondent for The Atlantic, will speak on his new book, “China Airborne: Aviation and the Future of China,” on Tuesday, May 15, 2012 at 7:00 p.m. at the University of California San Diego Institute of the Americas.  The talk is free and open to the public with no tickets or reservations required. Parking is available for $4 after 4:30 pm at the Pangea Parking Structure on North Torrey Pines Road and Pangea Drive.

Fallows will highlight the next stage of China’s modernization – its plan to rival America as the world’s leading aerospace power and to bring itself from its low-wage past to a high-tech future.

Over the past 10 years air traffic has declined in most of the world, but in China it has more than doubled.  Most of the world’s airports under construction are being built in China, which is also where Boeing and Airbus are looking for most of their future growth in sales.  But the Chinese are determined to be more than customers.  In 2011, China announced it 12^th Five-Year Plan, which included the commitment to spend a quarter of a trillion dollars to jump-start its aerospace industry.

In his book, Fallows documents, for the first time, the extraordinary scale of China’s project, making clear how it stands to catalyze the nation’s hyper-growth and hyper-urbanization, revolutionizing China in ways analogous to the building of America’s transcontinental railroad in the nineteenth century.  Fellows explains what this latest demonstration of Chinese ambition means for the United States and the rest of the world – - and the right ways to respond.

Fallows will be interviewed by Peter Cowhey, dean of UC San Diego’s School of International Relations and Pacific Studies.

Fallows has written for The Atlantic since the late 1970s. He has reported extensively from outside the United States, and once worked as President Carter’s chief speechwriter. Fallows grew up in Redlands, California and then attended Harvard, where he was president of the newspaper The Crimson. He graduated Phi Beta Kappa in 1970 and then studied economics at Oxford University as a Rhodes Scholar. He has been an editor of The Washington Monthly, Texas Monthly, and U.S. News & World Report.

The event is sponsored by the Helen Edison Lecture Series. In accordance with a major gift from a late philanthropist, the Helen Edison Lecture Series presents ongoing free public lectures on issues that advance humanitarian purposes and objectives. Attended annually by thousands, speakers include former Vice President Al Gore,  Nobel Peace Prize winners the Dalai Lama and Muhammad Yunus, double Pulitzer Prize winner Nicholas Kristof, Nobel Prize in Literature winner Toni Morrison and Hispanic dramatist Luis Valdez, just to name a few.

For additional information visit http://helenedison.ucsd.edu, email emunk@ucsd.edu or call (858) 822-0510.

 

YouTube Gives it New College Try

UCTV Launches YouTube’s First University-Run Original Channel

While YouTube’s high profile production partnerships with brands and public figures like Madonna, The Wall Street Journal and Jay-Z garnered much of the attention, the University of California was quietly making history as the first and only university to be included among YouTube’s coveted original channel deals.

YouTube announced its plans to fund the creation of original programming last October, and the world moved one more step away from traditional television. The Internet’s largest video sharing site certainly isn’t the first online platform aimed at converting consumers from cable and satellite to web-delivered video content—companies like Hulu and Netflix have been courting early adapters for several years—but with the backing of its behemoth parent company, Google, and reportedly hundreds of millions of dollars to invest, YouTube’s venture is certainly the most attention-grabbing.

On March 1, University of California Television (UCTV), based at UC San Diego Extension, launched UCTV Prime (youtube.com/uctvprime), a YouTube channel featuring 15 minutes of fresh content each week from throughout the University of California.

UCTV Prime is one of approximately 100 advertising-supported original channels on the YouTube platform created specifically for today’s connected viewers around the world. UCTV’s history with YouTube goes back to 2006 when it became a channel partner with Google Video, which was eventually replaced when Google acquired YouTube. Since then, UCTV has become one of YouTube’s most popular education channels, with more than 50,000 subscribers and over 4,800 videos. When it came time to tap new educational partners for their original channels initiative, it only made sense for YouTube to invite UCTV to pitch a channel concept, which they did in summer 2011, eventually inking a deal in early 2012.

“With technology and viewer habits changing so fast, the whole nature of ‘television’ is evolving,” said Lynn Burnstan, UCTV’s director. “We’re thrilled and honored to take part in YouTube’s ambitious effort to shape the future of the medium. Since UCTV’s beginning twelve years ago, we have continually developed new and innovative uses of television and, today, the future is more exciting than ever.”

UCTV Prime’s programming draws on the tremendous knowledge resources available on the ten University of California campuses, five medical schools, three national labs and other affiliated institutions, anchored by a collection of in-depth, 10-minute documentary mini-series.

The channel debuted March 1 with “Naked Art,” a four-part mini-series exploring the preeminent public art collections located at UC San Diego, UCLA and UC San Francisco. Then, on April 6, UCTV Prime debuts “The Skinny on Obesity,” a three-part series examining the obesity epidemic and how UCSF researchers like Dr. Robert Lustig, whose 2009 UCTV video, “Sugar: The Bitter Truth,” has become a YouTube hit with over two million views, are working to combat it.

The channel also features “UCTV Prime: Vote,” a recurring, 5-minute segment offering election analysis and commentary by UC faculty and experts, including UC San Diego’s Peter Gourevitch on who’s driving the debate between austerity and spending, UC Merced’s Jessica Trounstine on factors that decrease incumbents’ responsiveness to voters, and UC Davis’ Giovanni Peri on the economic impact of immigration.

“UCTV Prime: Cuts,” a 5-minute recurring series reporting on research developments, entertaining events and interesting personalities on the campuses and beyond, is also a regular channel feature. Its debut episode looked at innovative canine cancer research and treatment taking place at UC Davis School of Veterinary Medicine, and how it translates into cancer care for humans.

YouTube users are encouraged to subscribe to UCTV Prime at youtube.com/uctvprime to keep up on the latest programs and browse related playlists populated by content from UCTV’s robust YouTube channel (youtube.com/uctv) and other UC YouTube channels. The UCTV Prime website, uctv.tv/prime, complements the channel with direct viewer engagement through related blog posts, viewer polls and other interactive features.

In addition to the YouTube deal, UCTV has a continued presence on television and the web, and is expanding to even more outlets such as Roku, a low-cost device that allows users to stream web video to their television, and, coming this spring, a new iPhone app. For a complete list of UCTV’s outlets, visit uctv.tv/wheretowatch.

Live Webcast for Dalai Lama

By Henry DeVries

The countdown for the historic visit for the Dalai Lama, the spiritual leader of Tibet, has begun. Those fortunate enough to have a ticket should arrive early because there will be a great deal of security. Those not lucky enough to get a ticket will be able to view a live webcast.

The Dalai Lama will take part in a panel discussion on “The Global Impact of Climate Change: Balance through Universal Responsibility, Compassion and Human Consciousness” at 9:30 am at RIMAC Arena. A live webcast will be available at http://uctv.tv on the day of the event at 9:30 am. For those attending, doors shut at 9 am and no one will be admitted after that time. In addition, no backpacks or large bags will be permitted.

There is another chance to view the Dalai Lama on April 18. He will give a public talk at 1:30 pm entitled “Cultivating Peace and Justice” at the University of San Diego’s Jenny Craig Pavilion. A live webcast will be available at www.sandiego.edu/dalailama/media on the day of the event.

Tickets for three speaking engagements — at UC San Diego and the University of San Diego on April 18 and at San Diego State University on April 19 — sold out well in advance. Tickets for the Dalai Lama’s symposium at RIMAC Arena sold out in an hour. Some 12,000 tickets for his appearance at SDSU’s Viejas Arena sold out within two hours.

Of the 4,200 available seats available at RIMAC, the event organizers at UC San Diego Extension found underwriters to give about 1,000 tickets away to students, faculty and the university supporters in the community. Another 1,500 were sold to students for $10 each and the remaining tickets were sold to the general public for $25 apiece.

The spiritual leaders’ representatives have visited the campus several times in anticipation of his visit for logistical reasons.

The Dalai Lama will receive no money or honorarium for his engagements, only some free tickets for local friends and followers. A modest entourage of about 15 monks and support staff will accompany him.

The visit was on the condition that no aspect of the Dalai Lama’s visit may be used to raise funds for any person, and no one shall profit from his visit. Funds raised through sponsorships and tickets sales will be used only to cover expenses for the events. Any surplus funds related to the Dalai Lama’s visit will be disbursed to charitable organizations under the direction of the Dalai Lama.

The Dalai Lama (age 61) is the 14th spiritual leader of Tibet. He is believed to be the latest reincarnation of a series of spiritual leaders who chose to be reborn to enlighten others. Born in northeastern Tibet, he was discovered by monks at age 2 and tested to see if he possessed physical traits such as moles and long ears characteristic of the 13th Dalai Lama. Passing muster, he was renamed Tenzin Gyatso and took the throne at age 4. In 1989, he was awarded the Nobel Peace Prize for his efforts to establish a peaceful resolution to help liberate Tibet from Chinese rule.

More information is available at www.dalailamasandiego.org.

Best-Selling Author T.R. Reid to Speak on Better, Cheaper, Fairer Healthcare

New York Times best-selling author T.R. Reid, a correspondent and reporter with NPR and PBS, will present a seminar based on his book, “The Healing of America: A Global Quest for Better, Cheaper, and Fairer Health Care,” at 5 pm Monday, April 30, 2012 at AMN Healthcare, 12400 High Bluff Drive in San Diego. The cost to attend is $25 before April 23 and $30 after that date.

T.R. Reid circled the globe (twice) to discover how the other free-market industrialized democracies provide health care of high quality for everybody, and that they spend far less on health care than the United States. The results led to the national best-seller and two documentaries for PBS Frontline.

Space is limited and reservations for the three-hour session are required by calling UC San Diego Extension at 858-534-9999 and referencing the TR Reid Healthcare Seminar and Section ID 090148.

Reid found out there were other options besides “socialized medicine” out there: many countries cover everybody with private doctors, hospitals and insurance companies. Japan, for example, has more for-profit hospitals and more private health insurance companies than the U.S., and has better health outcomes at less than half the cost.

The lecture is presented by the UC San Diego Master’s of Advanced Studies in Leadership of Healthcare Organizations, the UC San Diego Master’s of Advanced Studies in Health Law, and UC San Diego Extension.

Job Seeker Trend: Enrollments Up at UC San Diego Continuing Education

Peter Chen, after being downsized from a job in company finance, decided it was time to bridge to a new career in the emerging discipline of data mining. When the construction industry hit the skids, Humphrey Rincon, a general contractor for 20 years, made the leap to become a Spanish/English translator and an interpreter. Leslie Widner, a teacher who was underemployed as a hotel desk clerk, hit the books to find a dream green-collar job in the field of sustainable business practices.

Chen, Rincon and Widner are all examples of adults returning to continuing education programs at the University of California San Diego (http://www.extension.ucsd.edu). The ongoing economic challenges have led to the number of continuing education students entering certificate programs at UC San Diego Extension increasing 19 percent last year, according to Elizabeth Silva, registrar and director of student services for the university’s continuing education programs.

A nationwide unemployment rate hovering above 8 percent, and above 10 percent in California and other states, may explain the trend of why a total of 3,841 students entered continuing education certificate programs at UC San Diego during 2011, as compared to 3,217 during 2010. Certificate programs offer a practical, concentrated study in a specific professional area. Students must complete a set of required courses and electives to earn a certificate.

“In record numbers college grads are enrolling in certificate programs typically taught by a practitioner with workplace experience,” says Mary Walshok, dean of UC San Diego Extension, and co-author of the book Closing America’s Job Gap (http://www.closingamericasjobgap.com). “Unlike the 1950s through 1970s, when schools of continuing education and extension services were more like second-chance universities for adults who didn’t have the opportunity to get a college degree, these programs today are hubs of education and training providing the practice oriented credentials which combined with a solid liberal arts degree make for globally competitive careers.”

Walshok noted that peer colleges — such as NYU, Harvard Extension School and the University of Chicago Graham School of Continuing Studies — all report similar profiles to those that are emerging at UC San Diego Extension. About 85 percent of certificate students are college grads and half of the enrollees are funded by their employers.

“For recent and mid-career college graduates facing a still challenging job market and a weak economy, continuing-education certificates remain an attractive way to bridge to employment areas that are in higher demand,” said Silva.

Another trend is that more highly paid employees have lost jobs in this downturn than previously. Because these individuals are looking for a quick way to retool for re-employment, demand for certificate programs is being driven by the desire to improve earning potential.

Most of the 102 certificates offered by UC San Diego Extension can be earned in one to two years at a cost of around $1,875 to $3,200.
The certificate programs that experienced the highest percentage of admission growth in 2011, in rank order, were:
•    Lactation Consultant
•    Data Mining
•    Copyediting
•    College Counseling
•    Biostatistics
•    Paralegal Studies
•    Lean Six Sigma
•    Leadership and Management
•    Reading Instruction From Research to Practice
•    Fundraising and Development

New specialized certificates that were added in 2011 include: Career Advising, Clinical Trials Administration in Latin America, Global Service Entrepreneurship, Graphic Design, In Vitro Diagnostics, Mobile Applications Development, Mobile Device Programming, and Video and Imaging Technologies.

Some of the areas of possible study for career changers or those wishing to add new skills to their resume include: Accounting; Business; Digital Arts; Education; Engineering; English Language Studies; Foreign Languages; Healthcare and Behavioral Sciences; Humanities and Writing; Information Technology and Software Engineering; Law; Leadership and Management Development; Life Sciences; Occupational and Environmental Safety and Health; Photography, Art and Music; and Public Service and Social Responsibility.

As the continuing education and public programs arm of the university, UC San Diego Extension educates approximately 56,000 enrollees annually, which translates to more than 26,000 students in over 4,900 courses.

Former UK Prime Minister Gordon Brown to Speak

Gordon Brown, who served as prime minister of the United Kingdom and leader of the Labour Party from 2007 to 2010, will present a free lecture on “Meeting the Millennium Development Goals” at 10:30 a.m. Tuesday, April 3, 2012 at the Estancia La Jolla Hotel and Spa across from the campus of UC San Diego.

Space is limited and reservations are required by emailing John LeJeune at jlejeune@ucsd.edu.

The lecture is presented by the UC San Diego Center on Global Justice in partnership with the UC San Diego Helen Edison Lecture Series, which is administered by UC San Diego Extension, and the university’s Graduate School of International Relations and Pacific Studies.

Brown served as chancellor of the Exchequer from 1997 to 2007. A passionate advocate for global action to ensure education for all, Brown has since the start of 2011 co-led the Global Campaign for Education’s High Level Panel.

Brown has a Ph.D. in history from the University of Edinburgh. He was a member of Parliament since 1983.

In accordance with a major gift from a late philanthropist, the Helen Edison Lecture Series presents ongoing free public lectures on issues that advance humanitarian purposes and objectives. Previous speakers in the series, attended annually by thousands, include former Vice President Al Gore,  Nobel Peace Prize winner Muhammad Yunus, double Pulitzer Prize winner Nicholas Kristof, Nobel Prize in Literature winner Toni Morrison and Hispanic dramatist Luis Valdez, just to name a few.

UCTV Prime Asks Viewers To Show And Share Their “Naked Art”

By Alison Gang

Whether it’s in the park, on the corner or inside City Hall, public art seems to pop up just about everywhere – often without much notice by the public for which it’s intended. UCTV Prime, a new YouTube original channel from the University of California, wants viewers to share the public art in their community– or “Naked Art,” as it’s referred to in the title of channel’s debut series—as part of its “Show Us Your ‘Naked Art’ and Win!” contest, running through April 3, 2012. When viewers upload a video response to any of UCTV Prime’s “Naked Art” YouTube videos, or post a photo on the channel’s Facebook page, they’ll be entered to win a beautiful book about one of the public art collections featured in the “Naked Art” series. Contest rules and links to enter are available at http://www.uctv.tv/nakedartrules

UCTV Prime, the first university-run original channel to be included among YouTube’s partnerships with recognizable brands like The Wall Street Journal, Madonna and TED, launched March 1 with “Naked Art,” a four-part series that looks at the preeminent public art collections on three UC campuses. The first installment takes viewers to UC San Diego’s Stuart Collection, featuring site-specific works by some of the leading artists of our time, followed by a trip to UCLA’s historic Murphy Sculpture Garden. The third program premieres March 16 and offers a tour of the collection at UCSF’s Mission Bay campus, an interesting blend of art and science. The series concludes March 23 with an overview of “Museums without Walls.” Bonus material, blog entries, photos and more are available at the “Naked Art” web site.

Each week, UCTV Prime presents 15 minutes of fresh content from throughout the University of California at www.youtube.com/uctvprime and www.uctv.tv/prime. Other series on the channel include “UCTV Prime: Vote,” a recurring, 5-minute segment offering election analysis and commentary by UC faculty and experts, and “UCTV Prime: Cuts,” another 5-minute series reporting on research developments, entertaining events and interesting personalities on the campuses and beyond.

UCTV Prime is one of around one hundred original channels on the YouTube platform created specifically for today’s connected viewers around the world. The new advertising-supported channels feature well-known personalities and content producers from TV, film, music, news, and sports, as well as some of the most innovative new media companies in the world and some of YouTube’s own existing partners, including UCTV, which operates one of YouTube’s most popular education channels, with 50,000 subscribers and over 4,800 videos.

Based on the UC San Diego campus, UCTV presents educational and enrichment programming from the campuses, national laboratories, and affiliated institutions of the University of California. UCTV delivers science, health and medicine, public affairs, humanities and the arts to a general audience, as well as specialized programming for health care professionals, teachers and researchers. UCTV is available worldwide via live stream, video archives and podcasting at www.uctv.tv, on YouTube at www.youtube.com/uctv and www.youtube.com/uctvprime, on iTunesU in the Beyond Campus section, and on cable in select cities throughout California. For a complete list of UCTV’s outlets, visit www.uctv.tv/wheretowatch.