By Alison Gang
Whether it’s in the park, on the corner or inside City Hall, public art seems to pop up just about everywhere — often without much notice by the public for which it’s intended.
UCTV Prime, a new YouTube original channel from the University of California, wants viewers to share the public art in their community — or “Naked Art,” as it’s referred to in the title of channel’s debut series — as part of its “Show Us Your ‘Naked Art’ and Win!” contest, running through April 3, 2012.
When viewers upload a video response to any of UCTV Prime’s “Naked Art” YouTube videos, or post a photo on the channel’s Facebook page, they’ll be entered to win a beautiful book about one of the public art collections featured in the “Naked Art” series. Contest rules and links to enter are available at http://www.uctv.tv/nakedartrules
UCTV Prime, the first university-run original channel to be included among YouTube’s partnerships with recognizable brands like The Wall Street Journal, Madonna and TED, launched March 1 with “Naked Art,” a four-part series that looks at the preeminent public art collections on three UC campuses. The first installment takes viewers to UC San Diego’s Stuart Collection, featuring site-specific works by some of the leading artists of our time, followed by a trip to UCLA’s historic Murphy Sculpture Garden. The third program premieres March 16 and offers a tour of the collection at UCSF’s Mission Bay campus, an interesting blend of art and science. The series concludes March 23 with an overview of “Museums without Walls.” Bonus material, blog entries, photos and more are available at the “Naked Art” web site.
Each week, UCTV Prime presents 15 minutes of fresh content from throughout the University of California at www.youtube.com/uctvprime and www.uctv.tv/prime. Other series on the channel include “UCTV Prime: Vote,” a recurring, 5-minute segment offering election analysis and commentary by UC faculty and experts, and “UCTV Prime: Cuts,” another 5-minute series reporting on research developments, entertaining events and interesting personalities on the campuses and beyond.
UCTV Prime is one of around one hundred original channels on the YouTube platform created specifically for today’s connected viewers around the world. The new advertising-supported channels feature well-known personalities and content producers from TV, film, music, news, and sports, as well as some of the most innovative new media companies in the world and some of YouTube’s own existing partners, including UCTV, which operates one of YouTube’s most popular education channels, with 50,000 subscribers and over 4,800 videos.
Based on the UC San Diego campus, UCTV presents educational and enrichment programming from the campuses, national laboratories, and affiliated institutions of the University of California. UCTV delivers science, health and medicine, public affairs, humanities and the arts to a general audience, as well as specialized programming for health care professionals, teachers and researchers. UCTV is available worldwide via live stream, video archives and podcasting at www.uctv.tv, on YouTube at www.youtube.com/uctv and www.youtube.com/uctvprime, on iTunesU in the Beyond Campus section, and on cable in select cities throughout California. For a complete list of UCTV’s outlets, visit www.uctv.tv/wheretowatch.